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L’Oréal Finalizes Acquisition of IT Cosmetics

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By: Jamie Matusow

Editor-in-Chief

It’s official—the deal has been finalized and IT Cosmetics has become part of the Luxe Division of L’Oréal.

Founded in 2008 by Jamie Kern Lima and Paulo Lima, IT Cosmetics was developed with leading plastic surgeons to provide women with problem-solving skin care and makeup products. The brand now offers more than 300 high-performance beauty products focusing on color cosmetics, skin care, brushes and tools. For the 12 months ending June 2016, IT Cosmetics had net sales of $182 million, a growth of 56%. Just this month, IT won 12 QVC Customer Choice Beauty Awards for 2016.

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